Janet Broesch is a creative director and brand strategist who believes good branding should work hard and feel good. She's spent years at top Chicago agencies and now runs Broesch Design, creating branding, packaging, and campaigns for businesses of all sizes.

She brings that experience directly into the businesses she runs herself. She owns and operates a boutique B&B, The House on Park, and is an Airbnb Superhost for 15 straight quarters. She also sparked the idea for The Art Bar & Boutique and helped build it — alongside three partners — from a bare brick building into a Berlin, WI favorite. That firsthand experience — payroll, guests, 6am panic and all — shapes everything from a quick logo refresh to an ongoing fractional creative director partnership.