For over a decade I led creative teams at DraftFCB and Geometry Global — building brand systems, retail environments and campaign work for some of the most recognized names in consumer products. The common thread across all of it: making multiple products, multiple audiences and multiple touchpoints feel like one cohesive, compelling brand.
VP CREATIVE DIRECTOR
2007 - 2014
HORNITOS ‘HORNS UP’ LAUNCH
ON- AND OFF-PREMISE
HUSA BRANDS - NEW ORLEANS
OFF-PREMISE
HEINEKEN LIGHT - SOUTHEAST REGION
BOAT WRAP
HEINEKEN - EAST REGION / TRIBECA PROMOTION
OFF- AND ON-PREMISE
DOS EQUIS - NATIONAL / DOS-ARITA
ON-PREMISE
LAUNCH OF DEVIL’S CUT
OFF-PREMISE
PUCKER VODKA - ‘BREAK UP WITH BORING’ OFF-PREMISE
HEINEKEN - WEST REGION / COACHELLA
OFF- AND ON-PREMISE
HEINEKEN DUTCH DARK - EAST REGION TEST PRODUCT
REGGIE WINNER
DOS EQUIS - MIDWEST REGION / TOURNAMENT OF 32
ON-PREMISE
AMSTEL LIGHT - SOUTHEAST REGION / BURGER BASH
ON-PREMISE CONTEST
DOS EQUIS - WEST REGION / SHARK HEAD
BOTTLE OPENER - ON-PREMISE
NEWCASTLE - MIDWEST REGION / PAIRINGS
OFF-PREMISE
COVERGIRL - LASH BLAST - MASS / DRUG / GROCERY
COVERGIRL - MULTI - MASS / DRUG / GROCERY
P&G TARGET - RED HOT MOM / CONCEPTUAL
P&G TARGET - BODY BY TARGET / CONCEPTUAL CATEGORY RESET
CREATIVE DIRECTOR
2001 - 2007
Six years at DraftFCB building brand presence for some of the biggest names in retail and fast food. I came in on a new business pitch and stayed to lead creative teams across Burger King, CVS/pharmacy and Nokia. The CVS work is still some of my favorite — walking into stores that felt like nobody had thought about the customer experience in years, and reimagining them from the windows in.
CVS PHARMACY - NYC WINDOWS BEFORE AND AFTER
CVS PHARMACY - PHOTO AREA REDESIGN BEFORE AND AFTER
