Your brand has a language.
I make sure
everyone speaks it.
STRATEGIC LEADERSHIP
You don’t need another agency. You need someone to run them.
Your agencies are good. Someone needs to make sure they’re working together.
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For growing businesses with agencies, vendors and marketing partners who need someone to make it all work together. I sit between you and your agencies — translating your vision into creative direction they can actually execute, and making sure everything that goes out sounds and looks like one coherent brand.
Starting at $5,000/month
THE FIX
Smaller project.
Same strategic thinking behind it.
Most small businesses don't need a complicated branding process. They need the same strategic thinking that shaped national brands — just scaled to fit. That's the work. Here's how we do it.
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$500. Two hours. Credited toward any future engagement.
"Two hours. A fresh set of expert eyes. And a clear picture of what's actually holding your brand back."
Most business owners know something's off. They just can't see it from the inside.
After 30 years directing brands for some of the biggest names in the country, I've learned that the gap between a good business and a great-looking brand is almost always the same few things — and they're usually hiding in plain sight.
In two focused hours, I'll look at everything:
— Your website — does it tell the right story to the right person?
— Your messaging — is it clear, consistent, and compelling?
— Your visual identity — does it show up the same way everywhere?
— Your competitive landscape — how do you actually compare?
— Your customer touchpoints — what experience are people actually having?
What you get at the end isn't a thick report. It's a sharp, prioritized list of exactly what to fix first — and why it matters to your bottom line.
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$1800
A focused working session designed to strengthen how your business shows up.
Before we meet, I’ll review your brand, website, and marketing. Then we spend a dedicated day refining what needs attention — messaging, visual consistency, and the overall direction of your brand.
By the end of the day, your business feels clearer, more confident, and much easier to show up with.
I open a limited amount of Brand Refresh Days each month.
See full details below.
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Starting at $2800
When you're ready to create or redesign your visual brand.
This includes logo design, color palette, typography, and a simple brand guide so your business can show up consistently across your website, marketing, and social media.
See full details below.
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$1,500–$2,000
Sometimes you don't need the whole system. You just need a great logo.
A well-crafted logo is more than a pretty mark — it's the first thing your customer sees and the foundation everything else gets built on. Getting it right from the start saves you from fixing it later.
See full details below.
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From $300 · Single deliverable · Quick turnaround
You have a logo. But does everyone who uses it know how to use it? Your colors, your fonts, your photo style.
See below for details.
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Not every project needs a strategy session or a full day. Sometimes you just need something done well, by someone who knows what they're doing. À La Carte projects are scoped and priced individually — tell me what you need.
See full details below.
TAKE A LOOK INSIDE…
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Chris and Ajshe built the go-to spot in a 400-person town, even through winter. Janet handles the marketing materials — logo, menus, signage, merch — with a website recommendation still to come. Merch sells out regularly; a full events calendar runs on word of mouth alone.
Dead River Saloon
Proof Points
• Open 14 months, consistently busy year-round
• Merch regularly sells out — real, word-of-mouth demand
• Full events calendar: live music, bingo, paint & sips, trivia, tent rentals
• No website yet to convert all that social-driven demand
FCD Takeaway
An FCD doesn't just execute — they partner with the owners and take real ownership of the brand. That means bringing ideas freely, expecting some to miss and staying close enough to catch when the voice needs to shift. Creative and strategic, in equal measure.
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Berlin had nowhere for a great glass of wine or cocktail — so Janet and three partners built one. She led the brand, interior design, and class programming for an upscale bar built on cocktails, classes, and retail from day one. Still open in Berlin today.
The Art Bar & Boutique
Proof Points
• Opened November 21, 2019, Christmas parade night
• Something for everyone: friends, martinis, gifts
• Regular wine tastings helped locals trade up
• 4 partners, 3 revenue streams: bar, classes, retail
• Still open in Berlin today, under new ownership
FCD Takeaway
Build the full picture, not just the visuals. Handle the licensing and the legal groundwork personally. Design a business model with more than one way to make money, before the paint even goes on the walls.
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Janet saw a historic Greek Revival home in Berlin's historic district and built the lodging the town lacked — "The Northern Southern Mansion," NYC-inspired rooms, and a growing events calendar. Revenue up 5.7x since 2018. Airbnb Superhost, 15 quarters running.
The House on Park
Proof Points
• Revenue grew 6x from 2018 to 2025
• Airbnb Superhost for the last 15 quarters
• EAA Airventure week is the highest-revenue week of the year
• Extended stays — six weeks to four months — have turned guests in transition into lasting relationships
FCD Takeaway
Spot the gap most people overlook. Solve it with brand strategy, not just renovation. Navigate the regulatory groundwork personally. Grow it deliberately, year over year.
Not sure what you need? No problem. Let’s start a conversation
Every business is a little different, so the best place to begin is with a quick conversation.
Tell me a bit about your business and what you're hoping to improve, and I’ll follow up to talk about what might be the best fit.
Prefer to send just a quick note? Email me at: broeschdesign@gmail.com