Good branding does two things.
It works. And it feels right.
Broesch Design is the studio of Janet Broesch — brand designer, creative director, and small business owner — bringing 30+ years of big-agency thinking to businesses that deserve it.
Working with small businesses and hospitality brands everywhere.
Brand Identities that get used
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Campaigns in every retailer
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A B&B designed from the baseboards up
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Cocktail menus (yes, really)
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Paintings that end up on platters
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Branding that makes customers feel something
Brand Identities that get used ✳︎ Campaigns in every retailer ✳︎ A B&B designed from the baseboards up ✳︎ Cocktail menus (yes, really) ✳︎ Paintings that end up on platters ✳︎ Branding that makes customers feel something
2019
Berlin, Wisconsin
The Art Bar→
Not just a designer.
A strategic creative.
There's a difference between someone who makes things look good and someone who understands why a brand works — and builds it that way from the start.
Janet Broesch spent 30 years as a creative director at top Chicago agencies, leading branding, packaging, and campaigns for Fortune 500 companies including COVERGIRL, Heineken, P&G, and Beam/Suntory. She's done the big work at the highest level.
Then she left. Moved to a small town in Wisconsin. Opened a bed & breakfast. Built a design practice for the clients she actually wanted to work with.
Today she brings that same strategic, full-picture thinking to small business owners — the people who care deeply about their brand but don't have a team of 30 behind them. She's been a small business owner herself long enough to know exactly what that's like.
The result: Design that's not just beautiful — it's intentional, consistent, and built to actually do something for your business.
You might be exactly who I work with.
You're a small business owner who knows your brand could be stronger — you're just not sure where to start
You're opening something new and want to get the brand right from day one
You've been DIY-ing your visuals and it's starting to show
You run a restaurant, B&B, bar or hospitality business and want a brand that matches the experience you actually offer
You've worked with designers before who made things pretty but didn't quite get your business
If any of that sounds familiar, you're in the right place.